Q Pips, why do you regularly go to London Fashion Week?
A I have always loved fashion and been into clothes. I started off going to London Fashion Week when I first moved to London as I had a job with a company that produced all the live stream videos. This meant that I got to watch the shows first hand and see the incredible amount of effort that goes into each collection. It really made me appreciate the craftsmanship and artistry of showing at LFW and the work of a designer.

I love the excitement of it all. The waiting around outside people watching before a show is well worth it. A lot of the attendees and editors are super stylish and fashion forward: it’s possible to see a bag, sunglasses or shoes and think, wow, I love that.

I worked on behalf of the BFC (British Fashion Council) for a couple of seasons producing and presenting some of the front row and back stage interviews, which I loved. It was hard work trying to make it to most shows and get around in time. My team and I would just be caught up in this crazy, creative LFW bubble.

Q What excites you about the event?
A I love the pre-show hustle and bustle, the anticipation just before it starts... everyone’s nattering and catching up or tapping away on phones. As soon as a show does start, it’s lights, music, first look and then as soon as you see the model, the clicking of cameras is non-stop.

Q What did you see at last year’s LFW that got the adrenalin flowing?
A Markus Lupfer’s presentation: he never disappoints. It’s always fun prints, stylish silhouettes and amazing dresses. He also does the staples really well: t-shirts with embellishment for instance. I love that he always adds a touch of his signature sparkle. Holly Fulton, again, uses great prints and fun jewellery too, quite big chunky statement pieces, with her looks. Ashish Gupta is another of my favourites with his use of sequins and colours.

Q Can anyone gain inspiration and ideas from the event?
A There’s boundless creativity surrounding LFW. Watch the live stream shows of the designers on a phone and with some designers such as Burberry it’s possible to shop the runway immediately via social media. There is so much going on around town during LFW and for those who can’t make it, then there’s a great London Fashion Week Festival with shopping and talks at The Store the week after.

Q Does any of the fashion on show translate to the high street?
A LFW is where the high street gets most of its inspiration for the season. Versions of what people have designed on the runway can be viewed in shops and fashion always comes back round. I mean double denim is here to stay right now... back to the future style.

Q What should the first time visitor to LFW be looking out for?
A I’d head down to where the shows are and just enjoy the view... Soak it all up, go at your own pace and have a potter. Take a camera if into fashion as there is so much street style photography and bloggers. It’s great to be on the outside looking in, ogling at the parade.

Q Which designers do you think are the ones to watch this year?
A I’m hugely into my jewellery and often pop to the Rock Vault that supports emerging jewellery designers. Here they champion newcomers too. A couple of brands to look out for are V Jewellery, affordable, art deco-inspired with a new store that’s opened in Boxpark, Shoreditch. Also, Georgia Boyce Fine Jewellery shows there: she has timeless designs, diamonds for everyday and something to buy and never take off!

Q Will you be back in September for the LFW autumn/winter?
A Of course, I hope to make some shows and do a bit of people watching.